So it’s tough doing business right now. If you’re thinking of slashing your marketing budget, don’t be too hasty. Hugh Davidson, author of ‘Offensive Marketing’ says ‘Studies show that brands that maintain or increase marketing spend in a recession tend to do better than their rivals in the long run’. Indeed, when there is less business available does it really make sense to become quieter? No, you need to bang your drum harder and smarter. Lowering brand awareness makes it much harder to gain when your competitors have taken your place. So here are a few tips on cost effective, ‘smart’ marketing activities that could help see you through.
It must be frustrating for experienced masters of the marketing universe that they have to learn – when truth be told, they really don’t want to – an entirely new set of metrics, platforms, strategies and deliverables. Advertising, while certainly not easy is far simpler. If only those pesky consumers had stayed away from that new fangled internet thingy!!
If you can provide valuable information that the public can’t obtain anywhere else, try selling paid subscriptions or an exclusive membership area.It is important to choose a niche area or sector. Don’t try to take on a broad range of products, be specialised and targeted. it’s alos advisable to carry out some research on how competitive the area you want to launch into is. How many other websites are doing the same thing. If they are, how can you offer something better. What makes you different than them? Other words what is your Unique selling point?
The tricky part comes when we actually need to practice what we’ve just learned. Many times we stick to the learning and forget empresas queretaro cursos about how to implement that strategy.
Now that you got them hooked (hopefully), it’s time to reel them in. You can seal the deal by offering an incentive to purchase from you. The incentive can be anything. For example, a 2 for 1, an extra month of service, or a related bonus product. The point here is to offer your customer some added value and not just some junk product that’s non-related.
Most parents understand the need to do more than just have fun when they’re playing with their children. They realise the importance of playing with educational toys which stimulate more than just smiles, but core skills that will help them navigate through their early years of development. That’s all well and good, but tell that to the kids! Play time will soon become boring for them if they are made to play with the same type of toys, no matter how inspiring they found them at first. That’s part of the appeal of Melissa and Doug educational toys. First, they don’t seem like educational toys, they just seem plain fun, and second, the range encompasses very different types of toys, from plush toys to wooden toys, puzzle games to sticker books….even play food!
The biggest reason online marketing has become so big, so fast is because you can create a free ad very easily on the Internet. This is not the case for ads on TV.
Isla Campbell writes for a digital marketing agency. This article has been commissioned by a client. This article is not designed to promote, but should be considered professional content.