This past weekend I took a road trip to Atlanta, Ga to see my coach and mentor Larry Beacham and 3 other top internet marketers speak about each of their specialties, Facebook, Blogging, LinkedIn, and Drop Cards. Now I had my doubts about going to the event but when I first heard about the event my coach made a statement about making decisions not based on your current circumstances, but about your future and where you want to be. And being I have visited Atlanta before and was familiar with the area, I decided to go as my previous trips were to go just for fun but this time I was going for knowledge and education on how to forward my business.
You can call it your mission statement, your unique value proposition or even your business plan, but whatever it is for you, it must be defined. Great companies don’t get great without knowing what they stand for. And when it comes to communicating online, if your purpose isn’t clear, you risk being just another face in a very big crowd. Before you even begin to think about your presence online, you need to know what it is your company stands for and what it is you have to offer.
Social networking. Social networks are hot! MySpace is not just for kids anymore. LinkedIn is a popular business network. There is Facebook, Tagged, Bebo, Join me, Plaxo, and Twitter, to name just a few of the social networking environments. More are springing up all the time. Many of these social networks provide a wonderful opportunity to find new prospects and clients for your business, and to develop an online relationship with them. There are many effective social marketing techniques that have little or no cost that are highly leveraged and can be very effective when used properly.
Professional Title: This is the section that is below your name. Most people put their current title here, but what happens when you are unemployed; what do you put? Simply put, you add your best and strongest professional skills. Determine what you are best at and put those skills on your profile. This way when a hiring manager or recruiter looks at your profile, they know right upfront what you are good at. Also, they are keywords to make your profile more searchable.
If we filter every activity and every business decision through the prism of “creating and keeping customers” then we gain a whole new perspective on how to perform maintenance on Twitter – or any activity.
I view these noise-makers as an opportunity. Instead of adding to the noise, when you communicate with authenticity and provide value, you will stand out above the noise. People will naturally be drawn to what you are doing.
When joining networking sites such as LinkedIn, you have to take the time to create productive profiles and pages. Put the time and effort into all the above enhancements and your LinkedIn profile will be much more effective.