Social media is a big deal today in the job market. Many hiring managers are using social media websites like Facebook, LinkedIn, and Twitter to find out as much as they can about job candidates before bringing those people in for a job interview. If you are ready to start applying for a job, before you hit the submit button on that application, you may want to take a look at your social media profiles to find out what a potential hiring manager might think of it. Do you have skeletons haunting your social media profiles so much so that you cannot get a job with your job search?
Over and over again, the same people are retweeting my content, but I’m not gaining anything or anyone new to my business. Nothing is moving forward. Here’s your fix: Utilize game mechanics. What this means is that you link your marketing efforts together, creating a natural interaction between your different efforts. This can encourage your follower to more deeply engage and in more than one area. Search game mechanic to learn more.
Social media is about micro-topical conversations, so consider how you can introduce internal offers or pages of your website into these conversations.
The only way it would be is if your followers or close ones share and help you promote further. That is something I had to learn and didn’t think of it that way. So, contact your close connections and help each other out with sharing. That way, you will be able to reach further down the channels of look at my progress.
The purpose of using social media in marketing is to create meaningful engagement with people who want more from your brand than just knowing when the next sale is. It doesn’t matter if you have 20 followers or 7,000, if none of them are engaging with you (or becoming your customer, for that matter) your message and efforts are completely in vain.
Be Consistent – I cannot impress upon you enough how important this is! All of your social media profiles should have a consistent picture of you and provide information about what you do and how you can help your prospects. If Twitter says one thing and Facebook says another that will make your prospects nervous and nervous people do not spend money.
4) Don’t get too social Focus on 2 or 3 profiles where you will be present and active, engaging with your followers. Signing up for every single social media network and there are many, will be difficult to keep up with. This can truly water down your efforts and make your social media marketing less effective.
Facebook is the proverbial tip of the social media iceberg. The best advice we have is: choose one to three platforms and commit yourself to producing content on each one consistently. If we had to suggest three, we would probably choose Facebook, LinkedIn, and a company blog. However, Twitter, Flickr, YouTube, and many other sites have their merits. Depending on your size, time constraints, and budget, you may want to hire an outside agency to handle social media content. Whichever path you choose, we welcome you to the conversation.