We’ve all heard the phrase, “It’s not what you know, but who you know”. No one understands this better than this week’s Chicago Young Entrepreneur, Aaron Goldman. This 31-year-old is a self-professed serial blogger (he writes about 15) and formed his company to “connect” buyers and sellers of digital marketing solutions. Aaron has already secured business from a number of influential clients in his industry and shows no signs of slowing down in his digital marketing company, Connectual.
“Cute analogy,” I thought. Forget the Valium, this guy needed some marketing Viagra just to make sure he could go all the way, regardless of who decides to hop into his digital bed with him.
People from all walks of life have their own businesses based from home. But parents are perhaps the biggest winners since they are now able to fit their work around their children. It is perfectly possible to drop the kids off, go home to work and then go back and pick them up again when school lets out. Everyone has commitments of some kind though, and most people will find them easier to cope with if they are not working for someone else.
Take photographers for example. In order to take good photos you need to have excellent vision. Glasses are not always practical as you cannot put the camera right up to your eye, and yet you may not be able to see well enough without them. Depending on the type of photos a photographer takes, they may find distance or close up work harder according to their weakness of sight.
“Everyone.” RSS whispered. He motioned to the clones: “They are all marketing executives eager to dump every other kind of digital marketing and ride my back into the RSS Feed golden sunset.
The biggest challenge is prioritizing. Every day there are new opportunities I can pursue. I have to remind myself to be patient and stick to the business plan.
Successful local Adwords managers always choose to target their local area only. People new to the service usually choose a broader appeal because, in their minds, that means more people will see their ad. But you don’t really want people in Saginaw, Michigan seeing your ad if your store is in Clearwater, Florida. Set your Adwords campaign to target only your specific area, and you’ll get much better results.
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