Posted ByKylie PerkinsStop me if I’m wrong, but your online reputation is both one of the most important things to take care of and seemingly one of the most daunting. Maybe you gave a great handle on your company’s online reputation; but as soon as you think you do there’s another website or trend to catch up on. And if you’re not a tech-savvy person who watches this all the time, how do you keep a handle on it?
The term blog is a shortened term for web-log. Blogs started as an online application that allowed users to post their thoughts and personal musings. The appeal quickly grew because unlike websites that required (and still do) time to upload and hours to update blogs are updated in real time.
Have an idea on who your audience is, and go after them. If you are aware of where your visitors spend the most time, such as on social media sites, then you want to do the same thing. People would like to read articles created by people they can relate to. You can show reliability by using the same sites that they do to communicate.
Search engine spiders love green content. It’s bot food and they gobble it up like kids gobble gummi bears. But it may take a while for a search engine to crawl your blog and start delivering links on the search engine results pages.
Viral Marketing – You want your Carlights to go viral so that everyone sees it. You can talk to your family and friends about it, as well as pass out business cards that contain your blog address. The more people that know about your blog, the quicker it will go viral.
A good idea is to read and subscribe to online blogs and articles relevant in your niche. By doing this you open yourself up to new information and opportunities.
This is known as a clue, and many experienced Internet marketers have not even grasped this simple point. Trying to get your website on the search engines for longtail keyword phrases is much easier than targeting the shorter and more competitive phrases.
OMake your blog searchable through your interests. Many blog programs allow you to create a user profile, which allows readers to search for you and your blog by interest topic and locations, in many cases. Do not overlook this simple way to draw readers. Simply fill out your profile, taking care to use many “interests” to attract more readers and browsers.