Well, first of all, what’s a blog? A blog is short for “weblog”. Basically, it’s simply a website that has entries listed in reverse chronological order. The original idea behind it was to be a online journal or diary that was updated daily. Over the past decade many software programs and blogging platforms have been made to make the process VERY straightforward. As the blog writer, depending on which platform you use, you can just type your entry, press submit and it shows up on your blog for the world to see.
But don’t just limit yourself to Google! Search anywhere people may talk about you– online blogs, news sources, forums, social networking sites, etc.. Making a plan to ensure you control page one of Google’s results and other sites was the most important part of taking control of our online presence and turning our reputation around. If this seems too daunting or you discover you don’t have the time handle Google’s first page of results, you may want to hire a reputation manager that will help you get this fine tuned like we did.
Make certain that you do research on a topic before making a blog post about it. Failing to gather the correct information can cause you to write blog posts that are factually incorrect. A deep understanding of your topics is also imperative to your ability to confidently interact with readers.
You’ll also need to learn and use SEO, or search engine optimization. Creating your blog or articles rank higher in search engine results will increase your odds of making money online. SEO is not as difficult as you might think it is. You can begin by writing original content and then creating articles which you may post as basic text content of your blogs. Thus, making your blog and articles work with one another, as drive relevant traffic to one another.
Your blog name is one of most important characteristics of your blog because”the name of your blog is the title of your blog and it’s what appears as the clickable link to your blog on search engines”. Before putting up a site title, you’d need to do proper keyword research to get an idea on the popular keywords that people are actually searching for. Also, make certain that your blog domain also appears in your blog title. Google Adwords, Word Tracker or Market Samurai are great tools that can manage keyword research for you.
A blog shouldn’t ramble and cover multiple unrelated topics. Stay focused on what your blog is about. If you wish to blog about several unrelated topics, create more than one blog. You can even network and cross-link them. Just try to keep each q&a focused on its intended purpose. You’ll find it’s far more capable of capturing and keeping interest.
What if you choose to sell your site tomorrow? What if an investor shows interest in your site? What will you do? A good way to demonstrate an investor your proficiency as an entrepreneurial blogger is to give him a sneak preview in your business plan and other financial documents of your blog. Doing so will prove to the investor that you understand your business like the palm of your hand; and this can raise the value of your blog.
If you choose dominating your internet presence seriously, the changes will happen fast. But it will take time and follow through to truly make it work. Don’t quit! And if you ever need help, feel free to reach me out.